Joe Merideth is Vice President and General Manager of UConn Sports Marketing. He manages UConn's multimedia rights which include corporate sponsorships, on-site opportunities, stadium and venue signage, corporate suites, game day publications, and web site sales. Previously, Joe served as the General Manager for IMG College at Oklahoma State.

Before joining IMG College, Merideth was the Director of Sales for Sinclair Broadcast Group in Oklahoma City at KOKH-TV (FOX) and KOCB-TV (CW) where he supervised staffing for national and local sales, production and traffic. He also developed marketing and sales strategies for the broadcast stations. During his tenure at Sinclair Broadcast Group, Merideth also served as a local Account Executive and local Sales Manager for KOCB-TV. Merideth has received two degrees from Oklahoma State University, a Bachelor of Science in Radio, Television and Film and a Masters of Science in Mass Communications.