Adam Hochfelder was named Executive Director of the Dave Campbell's Texas Football in May 2005. After adding multiple properties to his management in 2006, he was promoted to General Manager with IMG College.

Hochfelder's primary roles are to manage the sales and operations of IMG College's Texas high school sports operations and its tradition bowl brands. The two areas of focus for high school sports in Texas include the Dave Campbell's brand and the exclusive marketing rights partnership with the University Intercollegiate League (UIL), Texas' governing body of High School Athletics. Within the tradition bowl entity are two premier brands: The AT&T Red River Rivalry Football game between The University Of Texas and Oklahoma University and the State Farm Lonestar Showdown series between Texas and Texas A&M University.

Before coming to IMG College, Hochfelder was the Vice President of Sales for Arch Wireless' Western Division out of Dallas. He began with Arch in 1993 as a sales representative and worked his way to upper management assuming various sales leadership roles through the Southwest. He began his career as a field marketing representative for the Ernest and Julio Gallo Company in Dallas.

A native of Freehold, New Jersey, Hochfelder is a graduate of The University of Texas at Austin.