Jason Booker is the General Manager for Jayhawk Sports Marketing, IMG College's partnership with the University of Kansas, a position he has held since June 2007. Booker has spent the last 11 years in collegiate athletic marketing and sponsorship.

Previously, Booker served as the General Manager for Action Sports Media on their University of South Carolina project, responsible for overseeing all in venue corporate partnerships including basketball suite sales, The Colonial Center naming rights agreement, signage, and promotional assets.

Prior to that, Booker was an Account Executive with Learfield Communications, working on their partnership with the University of Oklahoma and the Sooner Sports Network. In addition, he has worked at Texas Christian University as Assistant Marketing Director, Marketing and Sales Coordinator for Wichita State University and Account Manager for RHB Ventures.

Booker earned a bachelor's degree in Sports Management from the University of Kansas and his master's degree in Sports Administration from Wichita State University.